Talent blog: Show yourself in a pitch


The potential of women entrepreneurs is enormous. Unfortunately, many female entrepreneurs are too modest to tell others what their talent is or to show the achievements of their company. These suggestions will help you gain confidence in showcasing your talent and attracting the interest of a potential client or investor!


  1. A good pitch does not sell anything

Often people think that a pitch is a one-way presentation for selling their products. This is a misunderstanding.  A pitch is not a monologue, but the start of a dialogue. A pitch is often referred to as a ‘sales pitch’. But, how often do you decide to buy something important in 30 seconds? Right, never!

But, you do know when the other person captures your attention. When preparing your pitch it is good to ask yourself: “How can I make the other person enthusiastic and eager to learn more?” Once you have raised their curiosity, they will approach you for more information. At this moment the business relation starts.


  1. Your pitch is about the needs of the other

People listen to you when they feel that you understand their needs. Put yourself in the shoes of the other person. How can your talent help them to achieve their goals?


  1. Make it personal!

People do business with people.  Therefore, be personal! This makes it easier to get the connection. Experience the difference in this example:

  • “I run a tax accountancy firm with over 40 employees. We know everything about taxes which makes us the best in our field”,


  • “At my company, we love something that most entrepreneurs dislike: Taxes! Every day we crack numbers and read the law with great detail in order to advise our clients in the best way. I am proud that my team has already grown to 40 employees.”

Of course there is much more to tell and learn about good pitching. For more information visit my website or send an email. Or join us to Albania where I will be part of the Brilliant Entrepreneur team!

Good luck,

Nathalie Mangelaars